Gordon “Lucky Gordy” Reid is a 52-year-old endurance athlete, philanthropist, and Discovery Financial Advisor who’s redefining the idea of a “healthy midlife crisis.” After five operations at age 40, he turned his life around through fitness and purpose—completing a Half Ironman just six months later.

Since then, he’s covered over 8,000 km in events like the Comrades Marathon, Dusi Canoe Marathon, Run for Rangers, and Midmar Mile, raising millions for charity along the way. Now, as a Discovery Financial Advisor, he continues to inspire others over 40 to pursue health, purpose, and growth with courage and humour.

 Why I’m Doing the Trans Karoo Spirit Ride

In February 2026, I’ll be cycling 881km over 8 days from Clarens to Cape Town as part of the Trans Karoo Spirit Ride, followed by the Cape Cycle Tour. This isn’t just another adventure—it’s a mission.

I’m riding to raise R40,000 for the Rotary club of Empangeni, who are doing incredible work to uplift destitute communities. I will be raising funds for The Butterfly Home, a rare paediatric palliative care facility caring for orphaned and abandoned children with life-threatening conditions. Donations help provide medical equipment, trained caregivers, outreach services, transport to hospitals, and dignity, comfort, and care for children who need it most.

But this ride is also personal. It’s a celebration of how far I’ve come—from hospital beds to mountain passes. It’s a reminder that midlife isn’t a crisis—it’s a calling. And it’s a challenge to anyone watching: if I can do this, so can you.

Please support Gordon “Lucky Gordy” Reid on his ride—every contribution, big or small, helps uplift communities in need.